Antonina Shvets - Branding

Teaching children the value of charitable giving with toys

Problem: Schools put much effort into organizing fun activities for children to encourage participation in philanthropic actions. However, research indicates that less than 1 in 5 children understand the cause for charitable giving, and many young humans “have little decision-making in their giving” (Body et al. 200). Therefore, they stay disconnected from the process.

Solution: The Critter Trails, a cooperative kid’s board game, is a play-based educational tool to teach children the value of charitable giving. Playing the game, young humans practice sharing and helping others, experience a “warm feeling” of giving, and learn lessons about charitable actions with real reasons behind them. The game is the first step in developing a fully functioning program, requiring partnerships between schools, charities, toy companies, and other businesses. The game and the program will help children critically engage with philanthropic endeavors and become more aware of charitable giving.

Brand personality

Colors

Patterns

Characters

The critters are excited to run on the trails, gather toys, and generously distribute them to the children without playthings. However, there is a twist! The monkey is watching. He wants to take all of the toys for himself. Work together to pave the way for the critters to complete their task. The critters must place all the toys into the donation toy box before the monkey can snatch them.

Critter Trails board game

Critter Trails Board Game Contents:

Critter Trails Exhibition & Presentation

Purpose of the exhibition:
• Teach children the value of charitable giving more effectively.
• Improve how young humans learn the meaning of philanthropic actions.
• Empower children with an educational tool to understand the essence of giving and experience the “good feelings” of kind deeds.

MFA thesis exhibition and presentation setup

UNIO. The power of wisdom.

An educational program.

Problem: Americans have negative perceptions and biases towards Mexicans in the USA.

Solution: UNIO - an educational program in the USA to spread cultural information about Mexican culture and offset negative media information that creates biases and perceptions.

MFA Program Project.

UNIO App uses gamification and trivia methods to educate Americans about Mexican culture.

UNIO social media ads will be posted during Mexican Heritage Month to educate the American population about Mexican culture.

Social Media Ads - Instagram

UNIO posters will be displayed in public places such as airports, bus stops, walls, and hallways in malls during Mexican Heritage Month to educate the American public about Mexican culture.